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This article aims to identify the heuristics for transport mode choices from observed data derived from a panel-based survey of 3562 visitors from the Netherlands in 1998. It is argued that tourists do not necessarily maximize their utility in selecting a travel mode; rather, their choice behaviour ...

Middelkoop, M. van; Borgers, A.; Timmermans, H.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2003, 42, 1, pp 75-83