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Abstract

This chapter presents a comparison of skiing holidays offered by UK and Dutch mass market tour operators as a means of illustrating the similarities and contrasts in tour operators' strategies in developing their package holiday portfolios. Tour operation is the dominating feature of the holiday in ...

Author(s)
Goodall, B.; Bergsma, J. R.
Publisher
CAB International, Wallingford, Oxon, UK
Citation
The tourism industry: an international analysis., 1991, pp 91-106