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This chapter presents a comparison of skiing holidays offered by UK and Dutch mass market tour operators as a means of illustrating the similarities and contrasts in tour operators' strategies in developing their package holiday portfolios. Tour operation is the dominating feature of the holiday in ...

Goodall, B.; Bergsma, J. R.
CAB International, Wallingford, Oxon, UK
The tourism industry: an international analysis., 1991, pp 91-106