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Abstract

This volume includes eight full papers and two research notes covering topics such as: the role of personality in customer satisfaction and loyalty in coffee shops; the integration of community participation in multinational corporations' tourism market development strategies; the motivations for...

Author(s)
Chen, J. S.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Advances in hospitality and leisure, 2016, pp 250 pp.
Abstract

Purpose: This study aims to test a theoretical model of co-creation dynamics, service innovation and competitive advantage. The authors explore the dynamics of collaboration between travel agents and their suppliers in co-creating value for their customers. A research model is proposed to examine...

Author(s)
Chen JaShen; Kerr, D.; Chou YunHsin [Chou, Y. H. C. ]; Ang ChinHui
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2017, 29, 6, pp 1522-1540