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Abstract

Segmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel...

Author(s)
Khoo-Lattimore, C.; Prayag, G.; Disegna, M.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2019, 58, 5, pp 774-792
Abstract

While most of the second home retirement tourism studies are qualitative in nature, knowledge on retirees' demographic profile and their spending dynamics is limited. We sampled Malaysia My Second Home (MM2H) participants at multiple data collection points, and received 504 usable completed...

Author(s)
Wong KeeMun [Wong, K. M. B. ]; Ghazali Musa
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 60, pp 42-46