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Abstract

Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in Malaysia. Five dimensions of service quality namely, places of interest,...

Author(s)
Lo MayChiun; Abang Azlan Mohamad; Songan, P.; Yeo, A. W.
Publisher
Institute for International Management and Technology, Gurgaon, India
Citation
Journal of Services Research, 2011, 11, 2, pp unpaginated
Abstract

This study examines the impact of ICTs in local communities. This study was conducted in Bario, a rural tourism destination located in the state of Sarawak, Malaysia. The results indicate that ICTs are able to increase the number of visitors. The study also demonstrates the important dimensions...

Author(s)
Mohamad, A. A.; Lo MayChiun; Songan, P.; Wee, A. Y.
Publisher
Texas A & M University Press, College Station, USA
Citation
e-Review of Tourism Research, 2010, 8, 5, pp 123-135