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AbstractFull Text

Realising that tourism is a fragile sector, many tourist destinations compete with each other to remain relevant in the global tourism market. A successful destination must be able to provide diverse tourism products and better quality experience than others and more importantly meet the tourists'...

Author(s)
Shida Irwana Omar; Badaruddin Mohamed; Gelareh Abooali
Publisher
Taylor's University, Selangor, Malaysia
Citation
Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2012, 1, 1, pp 85-101
AbstractFull Text

This study utilized the holiday satisfaction model of Tribe and Snaith to assess the holiday satisfaction of international visitors to the state of Pahang, Malaysia. The gap between tourists' expectations and experiences, in terms of various destination attributes, was measured. This study examined ...

Author(s)
Badaruddin Mohamed; Mohd Fauzi Sukiman; Izatul Yussof; Shida Irwana Omar
Publisher
Social Transformation Platform, Pulau Pinang, Malaysia
Citation
Proceedings of Regional Conference on Tourism Research, Universiti Sains Malaysia, Penang, Malaysia, 13-14 December 2010. The state of the art and its sustainability, 2010, pp 314-324
Abstract

This study centres on tourists' satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of ...

Author(s)
Shida Irwana Omar; Diana Mohamad; Saliza Rozelee; Badaruddin Mohamed
Publisher
Universiti Kebangsaan, Selngor, Malaysia
Citation
Geografia. Malaysian Journal of Society and Space, 2015, 11, 7, pp 70-81
AbstractFull Text

Author(s)
Shida Irwana Omar; Masitah Muhibudin; Jiun SimKok [Jiun, S. K. J. ]; Badaruddin Mohamed
Publisher
Sustainable Tourism Research Cluster, Penang, Malaysia
Citation
Proceedings of International Conference on Tourism Development, 'Building the future of tourism', Penang, Malaysia, 4-5 February 2013, 2013, pp 221
AbstractFull Text

In recent decades, competitive phenomenon is increasing in the tourism industry. Museum, as one of the niche products of Malaysia heritage tourism attraction, is one of the factors that could affect the tourism industry in our country. This research intents to assess the correlation between the...

Author(s)
Lau PeiMey; Badaruddin Mohamed
Publisher
Social Transformation Platform, Pulau Pinang, Malaysia
Citation
Proceedings of National Symposium on Tourism Research, Penang, Malaysia, 26 July 2008. Designing tourism research for practical applications, 2008, pp 32-37
AbstractFull Text

This paper presents a method of examining the competitiveness of 15 selected Malaysian tourism destinations among domestic and international tourists, and the positioning among them. The data was collected from online and group administered survey using questionnaire instrument, based on 40 ...

Author(s)
Badaruddin Mohamed; Shida Irwana Omar
Publisher
Social Transformation Platform, Pulau Pinang, Malaysia
Citation
Proceedings of National Symposium on Tourism Research, Penang, Malaysia, 26 July 2008. Designing tourism research for practical applications, 2008, pp 135-142
AbstractFull Text

This research paper seeks to clarify and identify what are Penang Island's Boutique hotels' successful factors by detecting those attributes driving guests to choose such a special type of accommodation. To this extent, the methods included a review of related literature and a survey of boutique...

Author(s)
Sharareh Khosravi Haftkhani; Izatul Yussof; Badaruddin Mohamed
Publisher
Sustainable Tourism Research Cluster, Penang, Malaysia
Citation
Proceedings of 2nd Regional Conference on Tourism Research, 'Venturing into new tourism research', Penang, Malaysia, 22 November 2011 , 2011, pp 296