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This study investigates the use of variety-seeking in the segmentation of international travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as nationality, country of origin, other trip characteristics of international travelers, and consumer behaviors....

Legohérel, P.; Hsu, C. H. C.; Daucé, B.
Elsevier Ltd, Oxford, UK
Tourism Management, 2015, 46, pp 359-366