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Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students' intention to travel to Japan....

Park SungHee; Hsieh ChiMing; Lee ChoongKi
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2017, 34, 1, pp 113-131