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Abstract

This paper examines the characteristics of contemporary Japanese package tourism, through an analysis of tour brochures. The brochures are analysed in terms of functional components of the tours, as well as the visual images that are represented. Drawing on a sample of 15 brochures that contain...

Author(s)
Yamamoto, D.
Citation
Journal of Travel & Tourism Marketing, 2000, 9, 1/2, pp 115-127