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Abstract

There is no doubt that rural tourism can benefit from the application of marketing theory. While marketing is utilized more and more to help in the planning and promotion of traditional tourist centres, there is a paucity of expertise brought to bear for rural areas. A literature search will show...

Author(s)
Gilbert, D. C.
Publisher
Institut Turístic Valencià (ITVA), Valencia, Spain
Citation
Tourism Reports, 1989, No. 1, pp 25-85