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Abstract

One important feature of tourism strategies in recent years is increasing commitments to marketing underdeveloped regional destinations, those that have been receiving far fewer tourists than national tourism icons and gateway cities. However, limited efforts are devoted to investigating the...

Author(s)
Zhang Yan; Murphy, P.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2009, 30, 2, pp 278-287
Abstract

A major new market in international tourism is the rapidly expanding Chinese tour group segment. To better serve this market more analysis of its particular cultural traits and preferences will be needed. This study examines the travel activity preferences of Chinese outbound tourists for overseas ...

Author(s)
Chow, I.; Murphy, P.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2007, 16, 1/2, pp 61-80