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Large-scale, major social events, such as music and cultural festivals and international sporting events, are an important motivator of tourism activity and an increasingly significant component of destination marketing. Despite the growing consumption trend of group-oriented travel behavior and...

Regan, N.; Carlson, J.; Rosenberger, P. J., III
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2012, 29, 2, pp 185-204