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Cross-cultural understanding in tourism is a well-researched area, but in spite of great amount of time and money spent on cross-cultural training programs, this study suggests miscommunication continues to exist, caused by differences between expected and actual host or guest behavior. A gap,...

Kim SeongSeop [Kim, S. S. S. ]; McKercher, B.
Taylor & Francis, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2011, 28, 2, pp 145-164