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The study provides critical tests of the usefulness of four alternative theories, proposed by Hofstede, Inglehart, Schwartz, and Steenkamp, of national cultures' influences for explaining consumers' consumption of international services. The study applies critical testing of these four theories in...

Hsu ShihYun; Woodside, A. G.; Marshall, R.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2013, 52, 6, pp 679-704