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Abstract

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in practical applications of brand theory in tourism is increasing, there is a paucity of published research to guide destination marketing organizations (DMOs). In particular,...

Author(s)
Pike, S.
Publisher
Faculty of Economics, University of Zagreb, Zagreb, Croatia
Citation
Acta Turistica, 2004, 16, 2, pp 102-124