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Abstract

There has been a paucity of research published in relation to the temporal aspect of destination image change over time. Given increasing investments in destination branding, research is needed to enhance understanding of how to monitor destination brand performance, of which destination image is...

Author(s)
Pike, S.
Publisher
Faculty of Economics, University of Zagreb, Zagreb, Croatia
Citation
Acta Turistica, 2015, 27, 2, pp 135-164