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Abstract

While academic interest in destination branding has been gathering momentum since the field commenced in the late 1990s, one important gap in this literature that has received relatively little attention to date is the measurement of destination brand performance. This paper sets out one method for ...

Author(s)
Pike, S.; Bianchi, C.
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2013, 28, 1, pp 13-15