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There has been limited published research examining travellers' perceptions of international stopover destinations. This manuscript reports the modelling of consumer-based brand equity (CBBE) for Dubai, the first CBBE study to do so in the context of a stopover destination. Dubai has emerged...

Kotsi, F.; Pike, S.; Gottlieb, U.
Elsevier Ltd, Oxford, UK
Tourism Management, 2018, 69, pp 297-306