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Abstract

This article extends the concept of customer perceived value (CPV) to the tourist outshopping context and explores the differences in antecedents and outcomes of CPV between cross-border and international outshoppers. A large-scale field survey in Hong Kong with cross-border outshoppers from...

Author(s)
Piyush Sharma; Chen, I. S. N.; Luk, S. T. K.
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2018, 42, 3, pp 392-419