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Abstract

Emerging nations with transitioning or newly transformed brands are increasingly using sport as a branding platform to generate and communicate strong and coherent brands. This is done in acknowledgement of sport as a powerful agent for destination branding. While many studies on sport mega-events...

Author(s)
Hemmonsbey, J.; Tichaawa, T. M.
Publisher
Universitatea din Oradea Romania, Oradea, Romania
Citation
GeoJournal of Tourism and Geosites, 2018, 21, 1, pp 213-225