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This research study focuses on selected international media analysis of the 2010 FIFA World Cup. The 2010 FIFA World Cup was an unprecedented opportunity to make South Africa a more widely known and better understood country. The aim of this study was to investigate the media impact of the 2010...

Swart, K.; Linley, M.; Hardenberg, E.
AFAHPER-SD, Thohoandou, South Africa
African Journal for Physical, Health Education, Recreation and Dance, 2012, 18, Suppl. 1, pp 131-141