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Leisure Tourism

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Abstract

Communication channels as a segmentation base provide a way of understanding what kind of information sources travellers use, and whether potential travellers in different groups vary in terms of sociodemographics, travel characteristics, media habits, and psychographic behaviour. Using cluster...

Author(s)
Hsieh, S.; O'Leary, J. T.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 57-75
Full TextCABI Book Chapter Info
Cover for Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach.

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

Author(s)
Kozak, M.
ISBN
2004 CABI Publishing (H ISBN 085199749X)
Type
Book chapter
Abstract

Thirteen contributions present examples of tourist behaviour and tourism marketing research that incorporates the global nature of tourism as an integral component. The globalization of tourism has resulted in more culturally diverse travellers with different preferences, motivations, expectations ...

Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 271 pp.
Full TextCABI Book Chapter Info
Cover for First-time and repeat visitors to Orlando, Florida: a comparative analysis of destination satisfaction.

The chapter compares first-time and repeat visitors satisfaction with Orlando, Florida, USA. Data are obtained from 467 visitors from the UK in September 2001. Factor analysis of subjects' ratings on 22 'performance' attributes produced 5 factors: 'primary'; 'secondary' and 'tertiary' attractions;...

Author(s)
Fallon, P.; Schofield, P.
ISBN
2004 CABI Publishing (H ISBN 085199749X)
Type
Book chapter

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