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Abstract

In order to promote a tourism destination, managers need to understand the sources of information most heavily used by foreign visitors when choosing an overseas holiday destination. This article examines the sources of information used by travellers from Japan and Germany when they determine their ...

Author(s)
Mihalik, B. J.; Uysal, M.; Pan, M. C.
Citation
Hospitality Research Journal, 1995, 18/19, 3/1, pp 39-46
Abstract

Using a factor-cluster market segmentation approach, this study attempted to delineate the motivations of Japanese tourists who travel abroad for pleasure. Based on six delineated push motivation factors, Relax, Knowledge, Adventure, Travel Bragging, Family and Sports, cluster analysis was employed ...

Author(s)
Cha, S.; McCleary, K. W.; Uysal, M.
Citation
Journal of Travel Research, 1995, 34, 1, pp 33-39