This study proposes that storytelling by medical tourism agents can be classified according to story and telling. Authenticity and educability are the key story attributes, while enjoyability, descriptiveness, and emotionality are the key telling attributes. A survey of 514 international tourists...

Purpose: In the recent decades, an increasing trend has been observed in the steps North Korea has taken to open up to tourism. The purpose of this paper is to gain a deeper understanding of the influence the North Korean political ideology has on different aspects of international tourism....

This paper describes the outbound tourism market in the Republic of Korea. Statistical data for 1999 are provided by collaborations of the Ministry of Culture and Tourism of the Republic of Korea, Korea National Tourism Organization, Korea Tourism Research Institute, and many other organizations....

This paper examines the Web-based competitive environment of large travel agencies in Korea. The paper examines the following: marketing activities of Korean travel agencies on the Web; the fundamental cyber tourism marketing issues of the on line reservation; providing tourism information on a...

While research on Asian tourism has increased in recent years, studies on Asian travellers' consumption patterns in Europe are still rather rare. Taking a sociological perspective, this research examines Asian tourists' consumption in Vienna in relation to their sense of distinction and mobility....

The trends of escorted shopping tours of Korean package tourists in Australia are explored and the causes and effects of the escorted shopping tours identified. For the research, indepth interviews and an observation method (a market survey in Sydney, Australia, n=17 inbound tour operators, 7...

This report examines how the South Korean outbound travel market is developing. It looks at the drivers and characteristics of the outbound travel market as well as the leading outbound destinations for South Koreans. Also examined are some data on the transport and accommodation of outbound...

The integrated perspective of human resource management (HRM) and service marketing (SM) on the emotional labor issue provides company managers with critical insight into how to create customer equity through effective management of their human capital. The objective of this study is to investigate ...

The purpose of this study is to: (1) identify the underlying dimensions of Web service quality between online travel agencies and online travel suppliers; and (2) compare the magnitude of Web service quality dimensions between online travel agencies and online travel suppliers in explaining the...

This study examines authentic leadership and its impact on employees in the travel industry. Based on previous studies, the study proposes and tests a framework, in which four dimensions of authentic leadership influence two types of trust (supervisor trust and organizational trust), which in turn...