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Abstract

The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Based on 8 destination...

Author(s)
Kim SeongSeop [Kim, S. S. S.]; Agrusa, J.
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2005, 32, 4, pp 887-904