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Leisure Tourism

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Abstract

An effective way of understanding travelers' preference in a destination is to investigate travel activity patterns. This study took a two-stage approach to discover how travel activities can be explored and verified by a manageable number of dimensions. Activity participation data collected from...

Author(s)
Jang, S. C.; Hu, C.; Morrison, A. M.; O'Leary, J. T.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2007, 12, 3, pp 149-164
Abstract

The primary objective of this research was to evaluate the attractiveness of travel activity segments to assist with target market selection. Prior studies evaluating segment attractiveness have used ranking systems to determine the best markets. However, due to a lack of precision in these ranking ...

Author(s)
Jang, S. C. S.; Morrison, A. M.; O'Leary, J. T.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2004, 16, 1, pp 17-31
Abstract

The primary objective of this research was to improve the understanding of the relationships among travel activities, seasons and expenditure after controlling for income. Path analysis was used to test all hypothesised causal relationships. In addition to its conceptual contributions, the findings ...

Author(s)
Jang, S. C. S.; Cai, L. A.; Morrison, A. M.; O'Leary, J. T.
Publisher
John Wiley & Sons, Chichester, UK
Citation
International Journal of Tourism Research, 2005, 7, 6, pp 335-346