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Abstract

This research examines the transformational process of the tourist experience in the context of fast changing Japanese outbound tourism. The Western perspective of this market is predominantly that of organized mass tourists. However, as the market matures, a diverse style of overseas holiday...

Author(s)
Takai-Tokunaga, N.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2007, 11, 1, pp 67-83
Abstract

The report examines the issues determining the overseas holiday market for people aged over 55 in the UK. It looks at market factors, size and trends, market segmentation, consumer behaviour, the supply structure and marketing policy. Data cover 1993 and the period 1988-93, with forecasts to the...

Citation
Leisure Intelligence, 1993, 3, pp 1-25