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This research note presents the findings of a study that empirically examined air passengers' in-flight duty-free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed...

Doong HerSen; Wang HuiChih; Law, R.
Wiley-Blackwell, Chichester, UK
International Journal of Tourism Research, 2012, 14, 3, pp 303-306