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This study assesses the importance placed on different attributes of hotel selection by guests from Japan and the USA and cultural differences of these 2 groups who make up the major market segments for Korean international tourist hotels. Hofstede's four cultural dimensions of cultural values have ...

Cho MinHo
School of Hospitality Management, Florida International University, North Miami, USA
FIU Hospitality Review, 2001, 19, 1, pp 55-68