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Abstract

Purpose: The purpose of this paper is to examine the relationship between tourism service quality and destination loyalty through investigating the mediation effect of destination image in the Dead Sea tourism destination, Jordan, from international tourists perspectives. The paper also...

Author(s)
Akroush, M. N.; Jraisat, L. E.; Kurdieh, D. J.; Al-Faouri, R. N.; Qatu, L. T.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2016, 71, 1, pp 18-44
Abstract

Purpose - The purpose of this paper is to examine an integrated model of perceived brand salience, perceived brand quality, perceived brand image and perceived brand loyalty in the Dead Sea tourism destination of Jordan from international tourists' perspectives. Design/methodology/approach - A...

Author(s)
Jraisat, L. E.; Akroush, M. N.; Al-Faouri, R. N.; Qatu, L. T.; Kurdieh, D. J.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Culture, Tourism and Hospitality Research, 2015, 9, 3, pp 292-315