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Abstract

This Journal of Business Research special edition features 15 articles selected from papers presented during the 2010 Global Marketing Conference held September 9-12, 2010. The conference theme was "Marketing in the Turbulent Environment" and this special edition introduces current topics...

Author(s)
Martin, D.; Sirakaya-Turk, E.; Cho, W. N.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 689-793
Abstract

This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists...

Author(s)
Ekİncİ, Y.; Sİrakaya-Turk, E.; Preciado, S.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 711-718