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Visitor retention is undeniably a major issue for every destination marketer. This study was an attempt to develop an international tourists' loyalty framework for wellness spa tourism destination by considering quality and value of spa tourism in Thailand, affect, satisfaction, desire, and...

Han HeeSup; Kiatkawsin, K.; Kim WanSoo; Lee SangHyeop
Elsevier Ltd, Amsterdam, Netherlands
International Journal of Hospitality Management, 2017, 67, pp 11-23