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Full TextCABI Book Chapter Info
Cover for Culture's consequences on experiencing international tourism services and products: quantitative and qualitative fuzzy-set testing of an integrative theory of national culture applied to the consumption of behaviours of Asian, European and North American consumers.

This chapter expands upon Terry Clark's (1990) integrative theory proposal for international marketing and national culture. A theory of direct and indirect influences of national and micro-cultures on buying behaviour is tested empirically for one focal brand: the buying of consumer services and...

Author(s)
Woodside, A. G.; Ahn Inja
ISBN
2008 CAB International (H ISBN 9781845933234)
Type
Book chapter