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Abstract

This study offers an integrated approach to examine Chinese tourists' perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the...

Author(s)
Yang Yan; Jing FengJie; Bang Nguyen
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2016, 12, 2, pp 159-178