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Abstract

Drawing upon Theory of Planned Behaviour (TPB) a survey was developed and implemented in Shanghai, China to investigate potential Chinese outbound tourists' values in terms of destination attributes, as well as attitudes toward international travel. Five destination attributes were rated as most...

Author(s)
Sparks, B.; Pan Wen[Pan, W. G.]
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2009, 30, 4, pp 483-494