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Abstract

Considered as having a great impact on consumer behavior, value has received limited empirical attention. Moreover, the effects of values that influence tourist behavior have also received limited empirical attention. The current study aims to investigate the influence of value on affective...

Author(s)
Li MiMi; Cai, L. A.; Qiu ShangZhi
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2016, 12, 2, pp 179-195
Abstract

This study offers an integrated approach to examine Chinese tourists' perceived values when traveling abroad and attempts to extend the theoretical and empirical evidence of causal relationships between word-of-mouth (WoM), perceived value, and loyalty towards the destination. Drawing from the...

Author(s)
Yang Yan; Jing FengJie; Bang Nguyen
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2016, 12, 2, pp 159-178