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Leisure Tourism

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Abstract

Purpose - Classical socio-demographic segmentation approaches of tourists mostly fail to cluster customer groups appropriately. More recent segmentation approaches have employed a more customer-centric perspective, attempting to capture consumer behavioral patterns. Within such segmentation, one...

Author(s)
Finsterwalder, J.; Laesser, C.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2013, 68, 3, pp 21-43
Abstract

The report examines the issues determining the overseas holiday market for people aged over 55 in the UK. It looks at market factors, size and trends, market segmentation, consumer behaviour, the supply structure and marketing policy. Data cover 1993 and the period 1988-93, with forecasts to the...

Citation
Leisure Intelligence, 1993, 3, pp 1-25