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Abstract

Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist's intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data...

Author(s)
Bi Juan; Gu ChunXia
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 8, pp 839-849
Abstract

The article identifies a cultural logic gap between the people of the USA and Japan in the context of tourism and travel marketing. In this area of activity the gap dictates a global marketing approach modified by localized elements embracing cultural values inherent in the target population. To...

Author(s)
Ziff-Levine, W.
Citation
Tourism Management, 1990, 11, 2, pp 105-110