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Abstract

Purpose - Classical socio-demographic segmentation approaches of tourists mostly fail to cluster customer groups appropriately. More recent segmentation approaches have employed a more customer-centric perspective, attempting to capture consumer behavioral patterns. Within such segmentation, one...

Author(s)
Finsterwalder, J.; Laesser, C.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2013, 68, 3, pp 21-43