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AbstractFull Text

The paper seeks to explore the role specific attractions play in bringing tourists to destinations. The paper also seeks to find out whether a destination projects itself differently to different source markets. Using content analysis, the paper applies Pearce's travel career pattern model and...

Kankhuni, Z.; Ngwira, C.
Sinop University, Sinop, Turkey
Ottoman: Journal of Tourism and Management Research, 2019, 4, 1, pp 378-395
Full TextCABI Book Chapter Info
Cover for Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach.

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

Kozak, M.
2004 CABI Publishing (H ISBN 085199749X)
Book chapter

The report examines the issues determining the overseas holiday market for people aged over 55 in the UK. It looks at market factors, size and trends, market segmentation, consumer behaviour, the supply structure and marketing policy. Data cover 1993 and the period 1988-93, with forecasts to the...

Leisure Intelligence, 1993, 3, pp 1-25

An overseas package holiday is a high-value purchase and a unique and complex service product with a fragmented experience, which can take place for several months or more. There is a gap in the experience literature on overseas package holidays, despite the fact that this industry generates...

Major, B.; McLeay, F.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2013, 19, 1, pp 5-18