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Abstract

This study analysed the preferences of international urban travellers by focusing on European, North American, and Japanese travellers to Seoul, South Korea, and attempted to identify the relationship between preferences and expenditures for the attributes or activities. Data used are obtained from ...

Author(s)
Suh YongKun; Gartner, W. C.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2004, 25, 1, pp 127-137
Abstract

The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to...

Author(s)
Muskat, B.; Muskat, M.; Richardson, A.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2014, 20, 1, pp 55-64
Abstract

Many organizations are now paying close attention in evaluating and implementing marketing strategies with the specific aim of improving customer retention. While extensive literature has focused on the link between service quality, satisfaction, and loyalty, little research has been conducted on...

Author(s)
Curry, N.; Gao YuHui
Publisher
Routledge, Philadelphia, USA
Citation
Services Marketing Quarterly, 2012, 33, 2, pp 104-118