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Leisure Tourism

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Abstract

Leisure travellers (n=740) to Hong Kong from seven geographic origins were analysed based on their evaluation of four product-related variables: satisfaction with the destination, perceived value, service quality and intent to return. The four variables were found to be significantly related to...

Author(s)
McCleary, K. W.; Weaver, P. A.; Hsu, C. H. C.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2006, 21, 2/3, pp 117-130
Abstract

This study investigates the use of variety-seeking in the segmentation of international travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as nationality, country of origin, other trip characteristics of international travelers, and consumer behaviors....

Author(s)
Legohérel, P.; Hsu, C. H. C.; Daucé, B.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2015, 46, pp 359-366