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Abstract

This study explores the influence of holiday experience in a wine producing country on consumers' future wine purchasing intentions. Findings from eight focus groups with UK wine consumers who have holidayed in Greece suggest that the effect is greater on highly involved wine consumers and depends...

Author(s)
Alamanos, E.; Kuznesof, S.; Ritson, C.
Publisher
Wiley-Blackwell, Chichester, UK
Citation
International Journal of Tourism Research, 2016, 18, 3, pp 228-235