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Considered as having a great impact on consumer behavior, value has received limited empirical attention. Moreover, the effects of values that influence tourist behavior have also received limited empirical attention. The current study aims to investigate the influence of value on affective...

Li MiMi; Cai, L. A.; Qiu ShangZhi
Routledge, Philadelphia, USA
Journal of China Tourism Research, 2016, 12, 2, pp 179-195