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Abstract

Online Marketing is central to strengthen brands by the electronic promotion of tourism destinations, provided by Destination Marketing Organizations to emphasise their presence globally. For being intangible assets, places must be well represented by audios, texts, photos, and videos. In the ...

Author(s)
Correa, C.; Nakamura, A. O.
Publisher
Universidad de Málaga, Malaga, Spain
Citation
TURyDES: Revista Turismo y Desarrollo Local, 2016, 9, 21, pp unpaginated
Abstract

The rising of China as a major world tourist destination, but also its leadership as the outbound tourism ranking, are inseparable from the growth of its middle class and the changing in their motivation and taste. This article provides statistical information on the most popular destinations for...

Author(s)
Santos Queirós, A. dos
Publisher
Universidade de Aveiro, Aveiro, Portugal
Citation
Revista Turismo & Desenvolvimento , 2013, No.20, pp 41-50