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Abstract

Research on image destination provides guidance on destination marketing, and previous studies have paid more attention to the decision-making process of individual tourists and the role of image destination promoted by tourism organizations. As one of the key factors attracting tourists, a...

Author(s)
Mu XueMing; Bai ChangHong; Wu Bo; Wang HongYu
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2017, 32, 6, pp 64-74
Abstract

The first decade of the present century has been characterized by several economic shocks such as the 2008 financial crisis. In this data article we present the annual percentage growth rates of the main tourism indicators in the world's top tourist destinations: the United States, China, France,...

Author(s)
Claveria, O.; Poluzzi, A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Data in Brief, 2016, 7, pp 1063-1069
Abstract

This paper explores how the national tourism organizations (NTOs) of the top 10 most-visited countries by international tourists strategically employ Facebook to promote and market their destinations. Based on big data retrieved from the NTOs' Facebook pages, and leveraging advanced metrics for...

Author(s)
Mariani, M. M.; Mura, M.; Felice, M. di
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2018, 8, pp 312-325