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This paper is a comparative study of Chinese tourists in the Camino de Santiago in Spain and the Ancient Tea Horse Road in China. First, we introduce a brief state of the arts on cultural routes as part of cultural tourism, and on the recent evolution of inbound and outbound Chinese tourism....

Shen JinJing; Antolín, J. B.
Universidad de la Laguna, La Laguna, Spain
PASOS: Revista de Turismo y Patrimonio Cultural, 2019, 17, 4, pp 811-826

Research on image destination provides guidance on destination marketing, and previous studies have paid more attention to the decision-making process of individual tourists and the role of image destination promoted by tourism organizations. As one of the key factors attracting tourists, a...

Mu XueMing; Bai ChangHong; Wu Bo; Wang HongYu
Tourism College of Beijing Union University, Beijing, China
Tourism Tribune, 2017, 32, 6, pp 64-74