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Abstract

Research on image destination provides guidance on destination marketing, and previous studies have paid more attention to the decision-making process of individual tourists and the role of image destination promoted by tourism organizations. As one of the key factors attracting tourists, a...

Author(s)
Mu XueMing; Bai ChangHong; Wu Bo; Wang HongYu
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2017, 32, 6, pp 64-74