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Abstract

Tourism researchers and destination marketers have been increasingly emphasizing the use of tourism websites for effective destination promotion purposes. Using the official Korean Tourism Guide website as a venue, a survey instrument collected primary data (N=493) in three countries (Korea, China, ...

Author(s)
Cho MiHea; Sung, H. H.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 3, pp 221-241