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Leisure Tourism

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Abstract

Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study ...

Author(s)
Kim MyungJa; Lee, M. J.; Lee ChoongKi; Song HakJun
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2012, 17, 5, pp 509-533
Abstract

This empirical study attempted to identify the role of TV drama celebrity in explaining audience involvement, perceived national image, and audience behavioral intention. Among many significant findings, emotional and behavioral involvement with TV drama celebrities significantly influenced...

Author(s)
Kim SangKyun; Kim SeongSeop; Han HeeSup
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 3, pp 233-249